Yalea, a house brand of the De Rigo Group, which has always been committed to supporting women, presents the second chapter of its project “The Portrait of Dreams”, dedicated to the different faces of female beauty, continuing to explore the theme of sisterhood. “Sisterhood” is a journey that explores the concept of sisterhood as a social, ethical, and emotional pact built among women. It talks about how joining forces with other women can be a formidable resource for creating positive change in today’s society and culture. It is knowing that together we are stronger and that emancipation is only possible if we forge solid alliances and treat each other as sisters. After the first couples chosen for last season, Yalea presents five new couples of women as testimonials, sharing their experiences and their stories. The protagonists of the campaign wear the new Yalea eyewear collection that embodies the elegance and refinement typical of the brand. A selection of sophisticated models with timeless lines, designed to enhance the face rather than hide it, celebrating authentic beauty and individuality. Yalea reaffirms its commitment to the female universe by supporting its freedom of choice, favouring its talent and rewarding personal beauty.

June 2025