Lacoste introduces its new collection as an ode to the style and sophisticated attitude of the contemporary Parisian woman. The frames featured in the advertising campaign offer a fresh perspective on timeless and refined designs. While bold shapes and delicate details redefine elegance, signature green accents reflecting Lacoste’s enduring visual identity add a distinctive character to each frame. Among the new season designs added to Lacoste’s iconic Monogram collection, the L6070S sunglasses reinterpret the rectangular silhouette. The internal wire visible through the model’s transparent acetate temples is decorated with a pronounced Monogram pattern, while the elongated Lacoste logo and green stripe detail highlight the brand’s identity. Presented in the campaign in a transparent burgundy shade, the model is also available in black, light brown, Havana, and transparent aqua tones. The L2316 optical model, crafted from lightweight metal in an elegant and feminine butterfly shape, draws attention with its Monogram pattern engraved on both the inner and outer surfaces of the temples. Tortoiseshell temple tips that complement the metal tones of the frame stand out with the iconic Lacoste green stripe detail, reinforcing the brand’s signature identity. Featured in the campaign in a dark purple version, the frame’s color palette also includes light pink, gold, and rose gold.

December 2025