Italy-based brand Web Eyewear announces its latest communication campaign, Framing Light, a project that seeks to transcend traditional eyewear marketing by capturing the brand’s core values through the artistic lens of a curated range of Italian photographers. The campaign, under the creative direction of BRVTO Creative Agency, metaphorically and literally frames visual moments reflecting Web Eyewear’s core values of Gusto, Transparency, and Quiet Luxury. Five talented photographers have been tasked with interpreting these values, transforming them into compelling visual narratives. Delivering beyond product or campaign photography, their body of work aims to evoke emotion, tell stories, and inspire viewers to see the world of Web Eyewear through a new lens. Culminating in a collective photographic private exhibition in Milan, the campaign will showcase the highlights of each photographer’s vision. Web Eyewear invites you to experience a captivating blend of style and substance, where fashion meets art in a celebration of visual storytelling.

April 2025