Vuarnet has unveiled the new campaign, It’s a Vuarnet Day, for Winter 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style, and authenticity, uniting Vuarnet’s heritage with a fresh vision for the future. Thélios and Vuarnet’s Ceo Alessandro Zanardo said: “Together with Vuarnet, we are excited to inspire individuals worldwide to explore new horizons, just as this iconic brand has always done.”

January 2025