Vision Expo, a leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eyecare and eyewear in the Americas. Beginning March 2026, Vision Expo will unify into a single, annual event, starting in Orlando, FL, and rotating through major US cities. The unified Vision Expo will bring together the entire optical community once a year, beginning with Orlando in 2026, followed by Las Vegas in 2027, and New York in 2028. The 2029 location will be announced at a later date. Vision Expo West in Las Vegas will take place September 17-20, 2025. The move comes in response to extensive feedback from exhibitors, attendees, industry partners, and board members, and positions Vision Expo as the definitive hub for product discovery, education, innovation, and connection. The new Vision Expo format is to deliver an experience that maximizes value, streamlines participation, and reflects the dynamic needs of a changing marketplace while expanding the show’s overall impact. The Vision Council’s Ceo Ashley Mills said: “Vision Expo was created to serve the industry, and this move reflects a strategic investment in its future. By uniting the industry in one powerful annual moment, we create space for greater innovation, stronger partnerships, and long-term growth.”

August 2025