Safilo Group and Victoria Beckham, Creative Director and Founder of the eponymous brand, has announced their new ten-year global licensing agreement for the creation, production, and distribution of Victoria Beckham-branded eyewear collections, running through December 2035. The full product range – including both optical and sun styles – will debut with the Spring/Summer 2026 season and be available on the market starting January 2026. Safilo Group’s Ceo Angelo Trocchia said: “We are proud to welcome one of the most iconic Creative Directors in the fashion industry to our portfolio. Together, we aim to strengthen the brand’s positioning as a global reference point for high-end women’s eyewear through collections with distinctive design and exceptional craftsmanship, known for their attention to detail, minimalist style, and sophisticated aesthetic. A luxury offering made even more unique by the vision and signature of Victoria Beckham, founder of a brand that continues to make its mark on the fashion industry.” Victoria Beckham said: ”With Safilo Group’s global reach and deep sector know-how, I’m thrilled about the opportunities ahead and eager to bring our shared vision to life.”

August 2025