Vera Wang steps in front of the camera to present her Haute collection in the brand’s latest eyewear campaign. Shot by Till Janz and styled with Wang’s own creative touch, the black-and-white imagery highlights the collection’s architectural lines. Displayed as posters across the very streets of New York where it was shot, the campaign builds a powerful, city-rooted narrative. Eyewear producer Kenmark designed the strategy to boost brand visibility during the peak sales season. Placed in iconic Manhattan locations, the visuals merge high fashion with the vibrant energy of the city.

September 2025