Ferrari just unveiled two new racing-inspired eyewear collections that reflect the Italian marque’s bold design Dna. By defining two clear segments, Ferrari is hoping to streamline its eyewear portfolio and bring Ferrari fans a more diverse range of specs. The new Ferrari line is an ode to the fashion and lifestyle evolution initiated by creative director Rocco Lannone. The two collections currently include six styles that range from sunglasses to readers. The Ferrari line eschews the marque’s Formula 1 history to focus on the “urban and metropolitan context.”

April 2024