Theo Eyewear
‘Loves You’
Inspired by the liquid elements in the periodic table, Theo once again demonstrates its mastery of looking at design from an innovative perspective with its latest collection.
Theo Eyewear, which believes that design finds its true identity when it goes beyond functionality, has established its unique line as an independent eyewear brand since the late 1980s. Founded in the city of Antwerp by Wim Somers, who placed the concept of love at the center of his life and profession, the brand brought an innovative breath to the optical world with artistic approaches. Theo’s unchanging aim since its inception has been to bring happiness to people’s lives by designing eyewear that go beyond the lines to express the individuality of the wearer. For nearly 40 years, the brand has been combining innovative production technologies, premium materials and an emotional approach focused on love in all of its eyewear collections.
Theo’s bold attitude towards color and form has transformed it from a mere accessory manufacturer into a creator of design language. Originality is at the heart of Theo’s founding philosophy. Treating eyewear not only as a means of vision but also as an expression of identity, the brand redefines boundaries in its collections. Theo’s lines represent an aesthetic that transcends time and promotes freedom of personal expression. The collections question conventional forms, while the freedom of the color palette makes eyewear far from the ordinary. The brand’s design philosophy positions eyewear not only as an object but also as a storyteller. For instance, the Potatoes collection of petite and versatile acetate frames for wearers with shorter pupillary distances who are looking for narrower frames includes frames with names such as Carrot 50, Spinach 47 and Broccoli 40; this is just one example of how Theo carefully finds ways to reflect and endear its unique, humorous side and love of eyewear design to its wearers.
‘Theo Loves You’
Today we see the slogan ‘Theo Loves You’ of the independent Belgian design brand on countless platforms: on their products, packaging, websites, shop windows and so on. However few people know that this simple yet emotional slogan was born in the early nineties, under the direction of Wim Somers, Theo brand wrote it as a small note on the order forms sent to optical shops to place their orders. It will come as no surprise to you that Theo has taken this bond of love with its customers from its earliest years, through its transformation into a global independent brand, to the present day, and that the stores that work with the brand also love Theo.
Its Newest: Liquid Elements
Theo’s first collection for 2025, Liquid Elements, takes its name from the liquid elements in the periodic table. Each model in the collection draws attention with its fluid forms and balanced lines. Designed to adapt to different face shapes, these frames combine comfortable wear with aesthetic refinement. With its fluid transitions and soft curves, the Liquid Elements collection, which makes you feel the closeness of the design to nature, also reveals the brand’s mastery in the use of materials. As liquid elements are harmonious and variable by nature, the eyewear models in this collection offer a versatile use. Offering a new perspective in eyewear design, the Liquid Elements collection also stands out with the craftsmanship in the details. The materials used in the frames are selected in accordance with high quality standards and every stage of the production process is meticulously managed. The subtle curves of the eyewear temple and the structure that adapts to facial contours make a difference not only in terms of aesthetics but also in terms of comfort. The brand’s principle of balance and harmony in each of its designs is also evident in this collection. Color options range from bold tones to sophisticated transitions. With each collection, Theo pushes the boundaries and opens new paths in the world of optics. Liquid Elements, as the most current reflection of this quest, stands at the point where original design and technical mastery meet. The models named Gallium (Ga), Bromine (Br), Rubidium (Rb), Cesium (Cs), Mercury (Hg) and Francium (Fr), which change the classical frame perception, aim to bring a new dimension to eyewear. Carrying the brand’s Dna, the Liquid Elements collection brings an innovative approach not only to eyewear design but also to the way users express themselves. Theo’s creative vision is evident in the new collection as it is in every collection. Inspired by liquid elements, the first Theo eyewear of 2025 brings elegance and dynamism together, breathing new life into the world of optics.
Source: Spectr
March 2025