Italia Independent selected Riccione as the latest stop of its The Independents On The Road project, bringing the 2025 Fall Winter collection together with the city’s distinctive energy. The project unfolds as a journey through Italy’s colorful and unconventional cities, told through the stories of creative voices and free spirited characters who exist beyond the mainstream yet define it with their individuality. Instead of traditional campaign imagery, the brand embraces a more intimate, human centered narrative. The expressions of bold, authentic and independent personalities are transformed into a visual story that reflects the spirit of the collection. This approach goes beyond a simple photo shoot, creating a collective bond that brings together the brand’s creative team, designers, retail partners and loyal community. For the Riccione shoot, photographer Alessandro Levati and stylist Luigi D’Elia translated House of Modo’s creative vision into powerful and original imagery. The campaign visuals clearly convey the DNA of Italia Independent, creating a visual universe that is bold, energetic, expressive and rich in versatility. With this project, Italia Independent once again reminds us that independence is the courage to tell your own story in your own voice.

December 2025