Celebrate the Life

The phrase Genuine Since 1937, which complements the Ray-Ban logo, inspires the Genuine Since campaign, which refers to the moments when you become your true self and feel unique. The campaign, which inspires the season, was introduced to Ray-Ban enthusiasts at a special event organized at Galataport Istanbul.

Complementing the Ray-Ban logo, the phrase Genuine Since 1937 inspires the Genuine Since campaign, referring to the first moment you discovered your true essence. Ray-Ban “Genuine Since” campaign, which has become bolder with a remarkable change, was introduced with a special event organized at Galataport Istanbul. Within the scope of the campaign, the videos shot by Eda Gürkaynak and Umut Eker, inspired by the first moments they felt authentic, were watched for the first time at the event with the guests. The video content inspired by the bravest, most original and timeless moments received full marks from the guests. Eda Gürkaynak and Umut Eker as well as Birkan Sokullu, Didem Soydan, Fırat Çelik, Engin Hepileri, Uğur Kurul, Belgin Şimşek attended the “Genuine Since” event, the most original campaign of the season of Ray-Ban, the world’s original trendsetter. At the event, Reverse, Ray-Ban’s newest collection with its groundbreaking concave lens design, starting from the Aviator model launched in 1937, the first time it was unique, was presented to the guests.

Adapting Iconic Silhouettes to the Mega Trend
Taking on a bolder look with a remarkable transformation, Ray-Ban adapts some of its most iconic silhouettes to the Mega trend. The iconic Clubmaster, a symbol of authenticity, made its mark in the 80s with its striking brow line and retro style. Thanks to its confident stance, the Clubmaster became the favorite model of famous thinkers and visionaries for years. On the other hand, the Wayfarer, a symbol of iconic style since 1952, became famous over the years for its defiant spirit. From the rock revolution of the 60s to the art scene of the 80s and the peak of hip hop culture in the 90s, the Wayfarer has always been at the forefront, and today, as then, it manages to break the mold. The Mega versions of these two models with their striking silhouettes push the boundaries with a bold perspective without compromising their timeless appeal. The wide temples accompanying the thick acetate frames are a cool and bold interpretation of the iconic past.

Revolutionary Lens for Reverse Series
Ray-Ban once again shows its courage to pursue the unexplored for decades. Ray-Ban takes the power of this constant curiosity and turns the eyewear designs around its axis in the new Reverse collection. A work of advanced engineering, these lenses evolve from a traditional convex shape to a concave one thanks to innovative technology. The result is a game-changing signature design that optimizes both refractive, astigmatic and prismatic capacity and resolution power. Developed with ergonomic frame designs, Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend models reveal the cheekbones, adapt to every face shape and provide a cool stance. Designed with nature in mind, the collection utilizes a range of alternative materials including bio-based lenses with 41% bio-based carbon content, bio-based acetate frames with 67% bio-based carbon content and 100% recycled boxes, cards and cleaning cloth.

July 2023

Ray-Ban, which was born in the early 1930s with the Aviator model for American pilots to prevent light reflections at high altitudes, once again shows the courage to pursue the unexplored today, just as it did in the decades it has left behind. Ray-Ban’s classic four sunglasses models are now available with “Reverse Lens” technology, which gives its name to the extraordinary concave lens design. Famous supermodel Vittoria Ceretti was chosen the campaign face of the Ray-Ban Reverse collection, which features innovative lens technology that has never been encountered before. The lenses, which emerged as a work of advanced engineering, evolve from the traditional convex shape to a concave shape thanks to its innovative technology. The harmonious lens design, complemented by a high-performance anti-glare coating, is designed to reduce reflections at the wavelengths to which the human eye is most sensitive by up to seventy percent. Pioneering this innovation, four iconic styles turn the definition of classic design on its head with an avant-garde approach. First designed in 1937 for pilots serving in the United States, the timeless classic Aviator model adapts to every era. In the new collection, the iconic lines of the metal-framed Aviator, which combines comfort and iconic style, are renewed with Reverse concave lenses. In addition to gold and silver metal frame options, there are also rose gold, anthracite and black metal options. The original Wayfarer, which was involved in countless cultural movements from the Rock revolution of the 60s to the Hip-Hop culture of the 90s, is one of the clearest expressions of the brand’s iconic spirit. Returning to the stage with the Reverse design, the model is offered in dark blue, red and graphite tones in addition to the classic colors. The Caravan, which has been very popular since 1957, also comes with new Reverse lenses. In addition to the classic gold and silver colors, it is also available in rose gold, anthracite and black. The Boyfriend, which has wide lines, is renewed with eye-catching concave lenses. Designed with transparent color options in addition to its classic colors, the model is designed to take the daily style of Ray-Ban enthusiasts to the next level.

July 2023