Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Superior comfort and smart lenses that adapt to intense light protect your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. With Hoya Sensity Original, no matter what the weather is like, your lenses quickly adapt to your environment thanks to Stabillight Technology. With high performance despite different climatic conditions, your eyes are protected wherever you are. Hoya Sensity lenses have intense and natural color options. Developed by color experts, Hoya Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

April 2023

Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while enhancing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, engage in outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. Hoya has developed Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

April 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to respond to the vision challenges of modern, busy daily life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

April 2023