Sweden-based Eoe Eyewear, known for its avant-garde, high-quality and sustainable eyewear, presents its new advertising campaign in collaboration with Pelle Lannefors. The campaign features shots of mother and son duo Ursula and Aaron Wångander wearing Eoe frames – including the made-to-order Stone Collection by Eoe Eyewear. Ursula Wångander is a stylist and model and is an iconic figure in the Swedish fashion scene. Among the frames worn by the duo are pieces from Eoe’s Stone Collection, one of particular interest and style, combining timeless frame styles with “nature’s raw jewellery” in the form of precious stones sourced in Swedish Lapland. The stones featured include stunning amethyst, smoke quartz, and pyrite – placed with jewellery techniques to embellish temples. The summer campaign, which features a series of portraits, was shot by Pelle Lannefors.

August 2024