Swarovski Eyewear unveils its new collection with a stunning campaign. Swarovski’s new collection promises a sparkling and bold season led by global pop icon Ariana Grande, who is the brand’s ambassador for the second year in a row. World-famous star Ariana Grande, who continues to embody Swarovski’s glamorous, modern and sparkling universe with 376 million followers on her social media accounts, reveals her unique femininity with the new collection blended with a jewel-inspired aesthetic. Following its well-received year-end campaign, Swarovski is embarking on a major media push for the summer of 2025. With a particular emphasis on social media activation and visibility on digital publishing platforms, the action plan is designed to drive in-store traffic and increase the brand’s desirability for customers who value precious details and style. Changing the size, cut and color of its signature crystals for its new collection, Swarovski Eyewear offers rich and versatile designs. Sophisticated, subtle models sit alongside bold statement pieces inspired by high jewelry. The new Swarovski collection promises wearers ultra-trendy styles shaped by refined elegance.

August 2025