Sustainability and Naturalness in One
Root&Steel, a new generation Turkish brand, is launching a new era in the optical industry with its eyeglass frames made of handmade wood and ram horn. Each frame is shaped by the careful processing of natural materials, while offering both environmentally friendly and unique designs with sustainable production processes, allowing users to connect with nature. Inspired by nature, these unique designs both prioritize aesthetics in eyewear and remain true to the principles of sustainability. Root&Steel combines naturalness and elegance with modern designs while keeping the deep-rooted tradition of Turkish handicrafts alive. As each pair of eyeglasses is shaped with the fine craftsmanship of the masters, the tradition of handicrafts from the past meets modern lines. The meticulous processing of wood and ram horn materials gives each frame a timeless elegance. The ergonomic structure of the glasses provides a comfortable experience even during prolonged wear, making them an indispensable accessory in the daily life of the wearer. With its handmade eyewear, Root&Steel keeps cultural heritage alive and brings a unique, natural and sustainable perspective to the optical industry.
October 2024
