Strategic Move by L’Amy America and Grosfilley
L’Amy America has announced a long-term strategic partnership with Grosfilley, a French eyewear manufacturer with more than 60 years of experience in high-end product development and luxury brand management. This partnership represents a significant milestone for both organizations and extends beyond a traditional licensing or distribution agreement to form a collaborative, long-term commitment that focuses on shared growth, brand development and global expansion, the two companies said in an announcement. The agreement establishes L’Amy America as the North American distribution partner for Grosfilley eyewear brands, including Lancel and Charriol, while also creating reciprocal opportunities for L’Amy’s brands and collaboration within the French and European markets, L’Amy said. Under the agreement, L’Amy America will leverage its sales organization, distribution infrastructure and understanding of the North American optical market to support the growth of Grosilley’s luxury brand. At the same time, the collaboration creates a framework for select L’Amy brands and capabilities to access new opportunities in France, the announcement noted. President and Ceo of L’Amy America Stephen Rappoport said: “Partnering with Grosfilley is a strategic step forward for L’Amy America. This agreement allows us to expand our North American luxury portfolio with iconic European brands while also opening the door to reciprocal opportunities in France and beyond.”
February 2026
