Specsavers has launched a global partnership with Elton John Eyewear, one of its biggest product launches ever. The exclusive collection at Specsavers features 13 optical frames and two limited edition sunglasses. Each one is named by Elton John after a famous song, personal milestone, or key moment in his life. Designs include Tiny Dancer, Captain Fantastic, Seamstress, and the sunglasses Yellow Brick Road and Love Song-all inspired by his greatest hits. By working with one of the world’s most famous glasses wearers, Specsavers wants to show off its style and design strengths. The launch video features Elton John talking directly about how wearable the glasses are. David Furnish also appears, teasing Elton about his “over the top” reputation in some fun, light-hearted moments that match Specsavers’ usual tone. Richard James, Global Creative Director at Specsavers, said: “Elton John isn’t just a glasses wearer; he’s a glasses pioneer. With this collection and campaign, we are proud to celebrate that spirit while creating something that’s stylish, iconic and accessible.”

June 2025