Smart Optik
Technology and Quality
We consider Silmo Istanbul Optical Fair as a critical event to strengthen our position in the sector and increase customer satisfaction.
Hello Mr. Mustafa Bayındır, Could you introduce yourself to our readers and tell us about your entry into the sector?
Hello, my name is Mustafa Bayındır. I started my career as a Sales Representative in an international pharmaceutical company, where I gained experience in sales, marketing, training and senior management for 20 years. During this period, I gained in-depth knowledge in sales, developing marketing strategies and team management. I became a member of the optical industry by taking part in the management team of Essilor Turkey. This experience enabled me to understand the dynamics in the sector and then I had the opportunity to join Smart Optik. I am currently serving as the General Manager of the company. With nearly 10 years of experience in the field of optics, I continue to work to meet the innovations and customer needs in this sector in the best way.
As Smart Optik, we know that you have a highly developed production facility. Could you tell us about your production process and capacity?
As Smart Optik, we have production facilities equipped with the latest technology. Our facilities are equipped with automation systems and high capacity machines. This allows us to optimize our production processes and respond quickly to customer demands. Our facility has a daily production capacity of 3,000 pairs of RX. We will further increase this capacity with investments in the near future. Our production process is meticulously managed from material selection to the final product. This enables us to offer high quality and reliable products. We also attach importance to environmentally friendly production methods in line with sustainability principles.
Could you share the brands of your company and what would you like to say about them?
Our main brands include Smart Vision, Sky and Neo. These brands offer a wide range of products for different needs of users. We are also planning to launch our high-end Schneider brand soon. Schneider will further strengthen our position in the sector with its high quality and innovative products. By developing our own brands, we aim to increase customer satisfaction and respond quickly to the dynamics of the market. While ensuring that end-users have the best quality lens at the best price, we offer all kinds of assurances, guarantees and marketing materials to our business partners so that they can sell these products with confidence.
Which quality standards do you prioritize in your products? Could you give us some information about your quality control processes?
We prioritize international quality standards in our products. We are ISO 9001 and ISO 13485 certified, which guarantees the effectiveness and continuous improvement of our quality management system. We also ensure compliance with European Union norms to improve the performance of our products. Starting from the receipt of raw materials, various tests are carried out at every stage of the production process. Our end products undergo detailed tests in a laboratory environment to ensure compliance with our quality standards.
You are a company that closely follows technical and technological innovations. Could you tell our readers about your R&D activities?
As Smart Optik, we are constantly conducting research to develop innovative materials and production techniques. Our R&D department is constantly working to improve the quality of our products and offer new solutions. We follow the latest developments in optical technologies and integrate these innovations into our products. For instance, special lenses designed to slow the development of myopia in children, superior coating technologies on the lenses and protection from UV and harmful blue light significantly improve the performance of our products.
Could you tell us about the initiatives that will accelerate your company’s growth and development in the near future?
We aim to better meet customer expectations by accelerating our new product development processes and to realize market development projects. Especially the launch of our Schneider brand will provide an opportunity to increase our market share in the upper segment. In addition, we aim to contribute to the development of Opticianry students as well as our business partners and employees by providing post-graduation training support through the Smart Academy we built in our administration building. We plan to improve our online sales and marketing strategies by strengthening our digital transformation processes. By prioritizing customer experience, we will further improve our support services. With all these steps, we aim to consolidate our leadership in the sector and reach a wider customer base. In addition, in order to expand our distribution and sales network, we plan to increase the service we currently provide with 10 branches across Turkey to 12 branches within two years.
Could you tell us about the support you provide during and after sales?
We take care to provide comprehensive support to our customers during and after sales. Our experienced sales staff helps our customers to offer the right products by providing detailed information about the features and benefits of the products to the user. Our marketing and training department provides our business partners with classroom, in-store and online trainings to improve their technical skills in eye anatomy, lens, product knowledge, measurement and installation. While providing support to our business partners in the presentation and sale of products, we also offer support through our branches to help them with any questions they may have and provide information about warranty processes in order to act together after sales. We continuously improve our services by taking feedback into account to increase customer satisfaction.
As an exhibitor, how would you evaluate Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?
Silmo Istanbul Optical Fair provides an excellent platform to follow the latest innovations and trends in the field of optics, connect with business partners and increase our brand awareness. I think exhibiting in the fair is a great opportunity for us. With our new and larger service area, we aim to reach more visitors and introduce our products to a wide audience. By interacting directly with industry professionals, we will have the chance to better understand their needs and get feedback. It also offers an ideal environment to strengthen our collaborations and create new business opportunities. We consider Silmo Istanbul as a critical event to strengthen our position in the industry and increase customer satisfaction.
Thank you very much for this exclusive interview. Finally, could you tell us about the evolution of our magazine 4 your eyes into digital publishing?
The rise of digital publishing is facilitating access to information and changing content consumption habits. I think the evolution of the magazine to digital publishing is very important in terms of providing readers with a more dynamic and interactive experience. This transformation offers a great advantage for those who want to follow the latest developments and innovations of the industry. Thank you for this valuable interview and I wish you continued success.
November 2024