Silhouette Group is set to enter the retail sector with the global debut of its first monobrand store, House of Silhouette, in November. The store, located in Vienna’s 1st district at Herrengasse 1, will be entirely dedicated to eyewear. Group’s Ceo and Cfo, Reinhard Mahr said: “Spread over two floors, it will offer customers the chance to experience Austrian-made excellence firsthand and explore, under one roof, the collections from the group’s three eyewear brands: Silhouette, evil eye, and neubau eyewear. More than just a monobrand store, it will provide an immersive experience into the Silhouette universe. Through comprehensive vision consultations, customers will be at the heart of the House of Silhouette, ensuring a personalized shopping experience designed to build loyalty.” For sixty years, the Austrian group has distributed its products through a select network of opticians and specialized retailers, and in recent years, Silhouette sunglasses have also been available online. Soon, in addition to these existing channels, the company will have its first physical store.

October 2024