The Rodenstock Group has announced that Laurent Saada will join its Executive Management Team as Executive Vice President (EVP) Sales Europe, and Søren Østergaard as Executive Vice President (EVP) Sales International. These new appointments will complement the Rodenstock Group’s Executive Management Team and strengthen the market focus of the sales division. Laurent Saada brings over 20 years of strong leadership experience in global sales and business strategy within the medical device industry. He has held leadership positions at companies such as Sonova Group, Straumann Group, and Johnson & Johnson. Starting in May, Saada will assume responsibility for all European markets as well as Morocco for the Rodenstock Group. Søren Østergaard has been with Rodenstock for the past four years. With more than 35 years of international sales experience in the medical technology sector, Østergaard has held various senior sales roles at Sonova Holding AG, Origio A/S, and GN Hearing. Most recently, he served as Vice President and Head of International Sales at Rodenstock. Starting in May, he will take on responsibility for all sales outside of Europe as part of Rodenstock’s Executive Management Team.

May 2025