The exclusive pop-up store created through the collaboration between Ray-Ban and A$AP Rocky is welcoming visitors from July 7 to August 31 at Via Fiori Chiari 16 in Milan’s art-filled Brera district. This unique space brings together fashion, music, and design, merging the creative vision of the New York artist with Ray-Ban’s craftsmanship. The store features bespoke frame customization, personalized styling consultations, and specially designed furniture reflecting the visual aesthetic of the collection. The entire atmosphere reflects A$AP Rocky’s bold yet sophisticated style. Visitors can explore reinterpreted iconic Ray-Ban models alongside the A$AP Rocky–designed Puffer collection, characterized by bold lines, oversized shapes, and a vibrant color palette ranging from red to blue, white to yellow, green, and pink. Additionally, the Wayfarer Puffer Diamond model, unveiled for the first time at the Met Gala and not available for sale, is also showcased in the pop-up. Crafted entirely in Italy from a single block with meticulous handwork, this unique piece is completed with an 18-karat gold Ray-Ban logo and four front rivets adorned with natural diamonds.

August 2025