Ray-Ban, which was born in the early 1930s with the Aviator model for American pilots to prevent light reflections at high altitudes, once again shows the courage to pursue the unexplored today, just as it did in the decades it has left behind. Ray-Ban’s classic four sunglasses models are now available with “Reverse Lens” technology, which gives its name to the extraordinary concave lens design. Famous supermodel Vittoria Ceretti was chosen the campaign face of the Ray-Ban Reverse collection, which features innovative lens technology that has never been encountered before. The lenses, which emerged as a work of advanced engineering, evolve from the traditional convex shape to a concave shape thanks to its innovative technology. The harmonious lens design, complemented by a high-performance anti-glare coating, is designed to reduce reflections at the wavelengths to which the human eye is most sensitive by up to seventy percent. Pioneering this innovation, four iconic styles turn the definition of classic design on its head with an avant-garde approach. First designed in 1937 for pilots serving in the United States, the timeless classic Aviator model adapts to every era. In the new collection, the iconic lines of the metal-framed Aviator, which combines comfort and iconic style, are renewed with Reverse concave lenses. In addition to gold and silver metal frame options, there are also rose gold, anthracite and black metal options. The original Wayfarer, which was involved in countless cultural movements from the Rock revolution of the 60s to the Hip-Hop culture of the 90s, is one of the clearest expressions of the brand’s iconic spirit. Returning to the stage with the Reverse design, the model is offered in dark blue, red and graphite tones in addition to the classic colors. The Caravan, which has been very popular since 1957, also comes with new Reverse lenses. In addition to the classic gold and silver colors, it is also available in rose gold, anthracite and black. The Boyfriend, which has wide lines, is renewed with eye-catching concave lenses. Designed with transparent color options in addition to its classic colors, the model is designed to take the daily style of Ray-Ban enthusiasts to the next level.

July 2023