Celebrate the Life

The phrase Genuine Since 1937, which complements the Ray-Ban logo, inspires the Genuine Since campaign, which refers to the moments when you become your true self and feel unique. The campaign, which inspires the season, was introduced to Ray-Ban enthusiasts at a special event organized at Galataport Istanbul.

Complementing the Ray-Ban logo, the phrase Genuine Since 1937 inspires the Genuine Since campaign, referring to the first moment you discovered your true essence. Ray-Ban “Genuine Since” campaign, which has become bolder with a remarkable change, was introduced with a special event organized at Galataport Istanbul. Within the scope of the campaign, the videos shot by Eda Gürkaynak and Umut Eker, inspired by the first moments they felt authentic, were watched for the first time at the event with the guests. The video content inspired by the bravest, most original and timeless moments received full marks from the guests. Eda Gürkaynak and Umut Eker as well as Birkan Sokullu, Didem Soydan, Fırat Çelik, Engin Hepileri, Uğur Kurul, Belgin Şimşek attended the “Genuine Since” event, the most original campaign of the season of Ray-Ban, the world’s original trendsetter. At the event, Reverse, Ray-Ban’s newest collection with its groundbreaking concave lens design, starting from the Aviator model launched in 1937, the first time it was unique, was presented to the guests.

Adapting Iconic Silhouettes to the Mega Trend
Taking on a bolder look with a remarkable transformation, Ray-Ban adapts some of its most iconic silhouettes to the Mega trend. The iconic Clubmaster, a symbol of authenticity, made its mark in the 80s with its striking brow line and retro style. Thanks to its confident stance, the Clubmaster became the favorite model of famous thinkers and visionaries for years. On the other hand, the Wayfarer, a symbol of iconic style since 1952, became famous over the years for its defiant spirit. From the rock revolution of the 60s to the art scene of the 80s and the peak of hip hop culture in the 90s, the Wayfarer has always been at the forefront, and today, as then, it manages to break the mold. The Mega versions of these two models with their striking silhouettes push the boundaries with a bold perspective without compromising their timeless appeal. The wide temples accompanying the thick acetate frames are a cool and bold interpretation of the iconic past.

Revolutionary Lens for Reverse Series
Ray-Ban once again shows its courage to pursue the unexplored for decades. Ray-Ban takes the power of this constant curiosity and turns the eyewear designs around its axis in the new Reverse collection. A work of advanced engineering, these lenses evolve from a traditional convex shape to a concave one thanks to innovative technology. The result is a game-changing signature design that optimizes both refractive, astigmatic and prismatic capacity and resolution power. Developed with ergonomic frame designs, Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend models reveal the cheekbones, adapt to every face shape and provide a cool stance. Designed with nature in mind, the collection utilizes a range of alternative materials including bio-based lenses with 41% bio-based carbon content, bio-based acetate frames with 67% bio-based carbon content and 100% recycled boxes, cards and cleaning cloth.

July 2023