This season, Prodesign are continuing their legacy of blending Danish design DNA with timeless style, with a launch which introduces frames that balance refinement with bold expression. Every detail of the designs is as functional as it is beautiful, they say. With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for generations to come — and as a testament to Prodesign’s commitment to quality and forward-thinking Danish design. The collection includes Active, a brand-new concept in the Prodesign family. A seamless colour-line detail runs from the lens through the endpiece and along the temple, adding a signature Prodesign touch. Designed for versatility, Active balances subtle base tones with bold accents. All models feature injected temple tips that match the frame’s base colour adding to the frames refined, yet dynamic appearance. The Thin Acetate collection expands with the return of classic Prodesign shapes. Crafted with a thin, lightweight acetate structure, this unisex concept (including model 4770) embodies the essence of Danish Heritage — understated, effortless, and refined. Thin Acetate is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.

June 2025