Blenders Eyewear has teamed up once again with American football legend Deion “Coach Prime” Sanders, adding a new model to the third season of the PRIME21 collection: the Kingpin. With its frameless shield design, the Kingpin stands out as lightweight, polarized, and highly durable, making it equally at home on the sidelines or in the city. The series blends sport and style with a confident attitude, appealing to young audiences, sports fans, and fashion enthusiasts alike. Backed by the campaign slogan “Every Day is Gameday,” the launch is being activated across university campuses and special events.

September 2025