Tommy Hilfiger celebrated its eyewear collection for Spring/Summer 2023, Polo Pique, at the Palais de Tokyo in Paris. Known for engaging with cultural innovators, the brand invited athletes and artists such as legendary soccer player Sergio Ramos, DJ group Bon Entendeur, 6Knows, Ugo Ciulla’s Dance Crew and professional skateboarders Samuel Partaix, Robin Bolian and Lofti Lamaali to the contemporary art center. The advertising campaign for the Polo Pique collection features Sergio Ramos, Snowboard Halfpipe World Champion Scotty James and Nick Pescetto. Designed and produced by Safilo Group with sports inspiration, the collection features design accents including the brand’s signature red, white and blue flag. The new high-contrast Tech lenses used in the models reflect the brand’s classic American cool look, while guaranteeing wearers protection from the sun’s rays.

Mayıs 2023