Actor and producer Zac Efron takes centre stage in the new Police campaign, launching the Spring/Summer 2025 eyewear collection. The campaign features a series of intimate and intensely powerful shots that redefine the concept of masculinity. The portraits have been captured by photographer Brian Bowen Smith who is renowned for his work with some of the most famous stars in cinema and leading fashion designers.The company states that the campaign’s storyline revolves around audacity, a trait already embedded in Police’s Dna and reflected in its refined, iconic designs. This boldness is now interpreted and expressed through the multifaceted personality of Zac Efron. Nurturing an impressive body of work that encompasses both film and television, Efron is one of Hollywood’s most sought-after talents. The actor has taken on a wide range of roles, initially becoming a household name with the launch of the Emmy Award-winning Disney Channel phenomenon, High School Musical trilogy.

March 2025