Petit Bateau, the historic French brand known for its kidswear and womenswear, is preparing to enter the eyewear sector. Following its debut in cosmetics, the brand has signed a licensing agreement with Seaport Odlm for the design, production, and global distribution of prescription glasses and sunglasses for children. The first collections, set to launch in spring 2025, will strengthen Seaport Odlm’s portfolio, which already includes eyewear lines for kids such as Little Paul & Joe and Façonnable.

January 2025