For SS25, the Paul Smith eyewear collection focuses on precise craftsmanship and timeless designs, embodying the British designer’s subtle elegance and style. Bold yet classic shapes and sophisticated colour choices bring Paul Smith’s distinctive visual approach to the SS25 collection of sunglasses and optical frames. The new eyewear, crafted in Italy with meticulous attention to detail – and complemented by the brand’s iconic stripe detailing and ‘handwriting’ logo – highlights the British designer’s ethos with well-balanced modernity and versatile elegance. Part of the Artist Stripe Detail collection, Macleod is an elegant sunglass style for men, combining versatility and sophistication. Made from premium acetate with handcrafted details, it features custom multi-stripe acetate profiles and the Paul Smith logo engraved on both temples. Macleod is offered in four colour options: Black Multi-Stripe and Havana Multi-Stripe, both featuring multi-coloured acetate across the entire front; and Khaki/Striped Green and Havana/Striped Blue, as seen in the SS25 advertising campaign, with multi-tonal acetate along the lower front, as well as gradient lenses. Crafted from premium acetate, Meade is a unisex rectangular optical style, inspired by the world of tailoring. Blending elegance and innovation to reflect Paul Smith’s vision of British luxury, Meade is available in five colour options.

June 2025