Nina Mûr Eyewear
Embracing Diversity
Pushing the boundaries of design and transforming sustainability into an art form, Nina Mûr highlights the power of the social ecosystem we create together with its Ecosystem collection.
Nina Mûr Eyewear is an inspiring Spanish brand that pushes the limits of design, transforms sustainability into an art form, and reflects traces of determination and passion for eyewear in every collection. Founded in Madrid in 2018 by Lorena Serrano, the brand initially launched under the name Nina Quiche, Serrano’s alter ego. After a four-year evolution, it matured and rebranded as Nina Mûr. In French, ‘Nina’ means kind, and ‘Mûr’ means mature. Nina Mûr operates as an interdisciplinary team without hierarchies, where everyone plays a pivotal role. Lorena Serrano, a designer with a background in marketing and a passion for sustainable branding, reflects her experience from innovative and sustainable companies like Nike Better World and Ecoalf in her designs, art direction, and vision for the brand. Nina Mûr’s manifesto emphasizes the urgency of change, the importance of following intuition, and the courage to create new ideas. This manifesto encourages bold action, inviting everyone to stop waiting and take charge, with respect and bravery as guiding principles.
At its Madrid workshop, Nina Mûr produces ethical and customizable wooden eyewear frames by merging craftsmanship and technology. Each piece is meticulously crafted using the finest European materials, combining natural simplicity with refined elegance. Every frame undergoes a 40-hour production process and is made from 27 layers of fine birch wood, ensuring lightweight durability and flexibility. Committed to sustainability and innovation, Nina Mûr has quickly established a strong presence in the global optical industry. The brand offers its customers a unique, personal experience with customizable designs. Embracing the philosophy of slow fashion, Nina Mûr Eyewear prioritizes ecological, timeless, and durable products. Its designs transcend trends, appealing to unconventional and inquisitive individuals. Each pair of Nina Mûr glasses goes beyond being a mere accessory, transforming into a design piece to be cherished for generations.
A New Series by Mature Kindness
With its new Ecosystem collection, Nina Mûr celebrates diversity and inclusivity. The collection highlights the beauty of our differences and the strength of the social ecosystem we build together. Each piece in the collection is designed to reflect the richness and diversity of society. The eyewear in the Ecosystem collection symbolizes the strength found in differences and the beauty of imperfections. Like other Nina Mûr collections, each model combines traditional craftsmanship with sustainable and innovative production techniques. The unique texture of every design is achieved by meticulously carving organic shapes into plywood and filling them with eco-friendly resins. The curated color palette is specially created for this collection. This artisanal process imbues each model with spontaneity and uniqueness, enriching the collection as a whole.
Additionally, Nina Mûr introduces groundbreaking innovation with 3D-printed resin temples in this collection. These ergonomic, futuristically rounded temples add a distinctive character to the eyewear. Offered in pastel shades, they combine durability, lightness, personalized fit, and exceptional comfort, blending style and functionality like never before. The collection features a variety of shapes, colors, and styles to suit all personalities and face shapes. From bold designs to more subtle and elegant options, Ecosystem celebrates individuality in all its forms. Each design is named after real people, reinforcing the idea of a social ecosystem where every individual is an essential and unique part of the whole. Nina Mûr proudly promotes cultures that embrace inclusivity. With Ecosystem, the brand has launched a global campaign to emphasize the importance of celebrating our differences. By collaborating with influencers and ambassadors from diverse communities, Nina Mûr aims to amplify its message of unity and diversity to a wider audience.
Source: 20/20 Europe
January 2025