Nike has released two new performance sunglasses, which are the Nike Athena and Nike Zeus, intended to be worn before and after competition as a form of psychological armour. John Hoke, Nike’s Chief Innovation Officer said: “While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing. Their ability to get totally into the zone, to be completely focused and undistracted, is so, so critical for these athletes”.

September 2024