With the 2023 Fall/Winter campaign, Danish eyewear brand Lindberg introduces its new visual identity. The slogan “Visionary by design” underpins the essence of Lindberg, which is visionary, innovative as well as masterful design. The cornerstones of the Danish brand – design, innovation and individualization – thus remain. The transformative visual journey aims to address new target groups in a sophisticated, contemporary and differentiated manner, leaving a lasting brand statement. The campaign skillfully enhances the presentation of their products, all the while emphasizing the brand’s understated luxury and unique design characteristics. In this campaign, the spotlight shines on personalization, with a careful attention to pose, composition, artistic guidance, and casting, all designed to genuinely captivate the audience. The primary objective is to capture unfiltered human emotions through intimate photography, with a strong emphasis on diverse personalities that go beyond just showcasing eyewear, celebrating individuality. The campaign drives home the message that Lindberg eyewear is customizable to suit individual tastes, striving for genuine connections and authenticity with its audience.

December 2023