Johnson & Johnson Vision wants to make 2024 the year of multifocal with a campaign on multifocal contact lenses to help opticians tap into the segment’s potential and convert progressive eyeglass wearers into dual customers. This year, Johnson & Johnson Vision is supporting opticians looking to get potential contact lens wearers and eyeglass wearers interested in multifocal lenses with a multi-channel campaign with the tagline “Presbyopia can be treated differently”.

April 2024