Prada Linea Rossa introduces its new eyewear campaign, New Heights, featuring brand ambassador Jake Gyllenhaal. Following last season’s sailing-focused campaign with the Luna Rossa Prada Pirelli team, the famous actor continues his outdoor shoots, this time focusing on high-altitude peaks. Shot by Rory van Milligen, the new campaign highlights the actor’s determination and focus as he navigates icy landscapes equipped for challenging treks. Prada Linea Rossa celebrates the energy and resilience of its new eyewear with a campaign that evokes the physical and mental strength required to adapt to and endure demanding environments.

November 2025