With Surreal Heat collection, the Austrian eyewear brand Neubau Eyewear presents new sunglass designs for the summer of 2023. Known for its sustainable brand philosophy, the premium label from Austria is taking the campaign to a contradictory scene of ice and desert, in which winter and summer symbolically merge. Bright colors such as cool rosé, icy gray or reflective blue define the color palette of the collection made of sustainable materials. In this futuristic artwork of the campaign, two statement shapes stand out from the monochrome world. Striking shapes and ultimate lightness characterize the Freddy model made of plant-based acetate. Quinn convinces with strong expression through feminine elements of a cateye frame elaborated with geometric precision. Other highlight models such as Alena, Josi and Rupert combine cool colors with soft shapes. Neubau’s summer collection Surreal Heat also focuses on resource-saving and particularly high-quality materials. Under the credo “Join the sustainable Avantgarde”, the use of plant-based acetate and other natural polymers preserves a deep connection to nature with minimal impact on the environment. In addition, all Neubau Eyewear models are handcrafted in the CO2-neutral production facility in the heart of Austria.

June 2023