MYKITA

Pure, Light&Chic

With its new campaign, Mykita captures the essence of lightness, modern structures, balanced silhouettes and refined color compositions that define eyewear designs.

Founded in Berlin, Germany in 2003, Mykita is known for its innovative and independent eyewear design. Mykita combines its independent spirit with its unique design language to offer eyewear collections that appeal to consumers of all ages. Behind Mykita’s success in eyewear design are production processes that combine advanced technology with handcraftsmanship. In particular, Mykita’s first collection, Mykita No1, attracted attention with its flexible and lightweight frames made of stainless steel without the need for screw connections. This collection was one of the first strong indicators of the brand’s engineering know-how and design talent. Mykita has also developed Mylon, a material known not only for its steel but also for its lightness and durability. Mylon is an extremely light, flexible and durable material produced using laser sintering technology. Thanks to this innovative material, Mykita has been able to produce a wide range of modern and functional eyewear, from sports eyewear to fashion-oriented collections.

Design and Production Approach

Mykita’s collections offer products that combine functional minimalism with the needs of the fashion world. In this context, both the brand’s optical and sunglasses collections are characterized by clean lines and lightweight construction. Mykita’s sunglasses not only offer elegance, but also take care of the wearer’s eye health with superior UV protection and high quality lenses. In particular, polarized lens technology protects against reflections and provides clear vision. In addition, Mykita occasionally collaborates with world-renowned fashion designers and brands to produce exclusive collections. The collaboration with Maison Margiela has attracted great attention in the fashion world with its unusual forms and experimental designs. Again in the Fall/Winter 2024 period, the models, which are the product of the collaboration with another Berlin-based brand 032c, have also received great acclaim. Combining technology and design, Mykita also stands out as an environmentally conscious brand. Recyclable and sustainable materials used in the production of eyewear are among the priorities of the brand. The production facilities in Berlin are equipped with modern energy-saving techniques and operate with minimal impact on the environment. Mykita crowned its commitment to sustainability and responsible production processes with the first Responsible Company award in 2023 at the Silmo d’Or, one of the most prestigious awards in the optical world.

Pure Lightness Dazzles

Mykita presents its newest campaign, Pure Lightness. In the new campaign, unusual perspectives, distinctive compositions and a defined presence of light contribute to a strong mood and a unique atmosphere that expresses the pure yet radical aesthetic of Mykita’s visual identity. In a combination of close-up and distance images, Photographer Artist Ben Beagent captures the essence of the lightness, modern structures, balanced silhouettes and refined color compositions that define the eyewear designs. The Stockholm archipelago, with its sharp, clear light and raw landscape, provides an authentic and natural setting that reinforces the preference for pure, understated elegance and minimalist aesthetics. Mykita has pioneered many patents in eyewear, always emphasizing lightness, comfort and precise fit. The Germany-based brand’s patented design solutions, such as its iconic spiral hinge, serve as styling elements that distinguish its products from the rest, signaling the pure yet radical aesthetic that defines the brand.

Pure and understated, bold and confident designs await users in the new Mykita collection. As the core aesthetic of Mykita Acetate is based on the visible interplay of high-tech functional elements and tactile acetate material, the responsibly designed new collection is made entirely from Acetate Renew and equipped with Mykita’s patented Endura hinge to preserve the exclusive fit and longevity of these reinvented classics of eyewear design. Mykita’s new collection features versatile eyewear designs that allow each individual to find their own expression and still feel unique to the brand.

November 2024