Persol presents its new campaign dedicated to the icons of the future. Persol’s culture, from the past to the present and from the present to the future, is presented this season in unique iconic designs. The inspiring new campaign, which captures the essence of what it means to be a true icon, was shot in the studio by Philip Gay. Expressing what is reflected with just a glance, different characters and styles, including the famous model Chiara Scelsi, are reduced to their purest form and brought to life in the form of iconic black and white portraits. The Tom model, a staple of celebrity style in the 80s, becomes the protagonist of the ad campaign in the new generation. The model will be the center of attention this season with its temples and extremely eye-catching pieces on the temples.  The tortoise pattern combined with distinctive metal parts and gradient polarized or monochrome Barberini® Premium lenses in Havana or black give the model a unique look. The metal bridge and sleek metal temples give Vico, the striking new panthos-shaped model, a modern attitude. Persol’s flexible hinges ensure that the Vico fits perfectly on the face. Available in classic Havana and gold or black and silver combinations, the iconic polarized brown or green Barberini® Premium lenses offer a superior viewing experience.

June 2023