Merve Optik, one of Turkey’s leading optical companies, took its place to introduce its new collections and innovative products that will shape the sector at Mido, one of the most prestigious optical fairs in the world, held between 8-10 February 2025 at the Fiera Milano fair center in Milan, Italy. In addition to Osse, Mustang and Hawk brands; Merve Optik, which is the distributor of world famous brands such as Tom Ford, BMW, Christian Louboutin, Adidas, Gant, Timberland, MaxMara, Max.Co, Ermenegildo Zegna and Guess in Turkey and exports to more than 50 countries, was appreciated by offering high standards in terms of aesthetics and functionality to the fair visitors. Merve Optik’s innovative products met with a wide range of visitors throughout the fair. Mido fair is not only an opportunity for Merve Optik to showcase its new designs, but also an important platform for establishing new collaborations in the global market. Merve Optik aims to increase its trade volume and reach a wider customer base internationally by continuing to communicate directly with distributors, retailers and industry professionals through the fair. In addition, by closely following the latest trends and technological developments at Mido, the company increases its competitiveness in both local and international markets and keeps customer satisfaction at the highest level. Aiming to lead the global optical industry with its new generation production approach, Merve Optik offers alternatives that appeal to different styles with its original designs and wide product range. Merve Optik’s participation as an exhibitor at Mido once again reveals its innovative approach in the sector and its efforts to increase its effectiveness in the global market. Known for its  nearly 40 years of experience in the optical sector, Merve Optik offers eyewear solutions that appeal to the comfort and needs of users by prioritizing high quality materials and ergonomic designs in the collections of its brands. The collections exhibited at the fair are designed to appeal to a wide range of customers by combining both classic lines and contemporary design approach.

February 2025