Maui Jim brings back its iconic Ho’okipa model, first introduced in 2002, now reimagined as Ho’okipa Ultra. This new edition aims not only to deliver a clear vision but also to present the world in its unfiltered, vibrant reality. Equipped with the brand’s advanced Ultra lenses, the new-generation Ho’okipa sunglasses elevate both lightness and durability. Thanks to Maui Jim’s PolarizedPlus2® technology, colors and contrasts appear remarkably vivid and sharp. Ho’okipa Ultra marks a new milestone in outdoor vision. It is more than a technical upgrade; in an era dominated by digital filters and virtual experiences, it stands as a bold invitation to see the world as it truly is. Combining sleek design with superior performance, Ho’okipa Ultra sets new standards for outdoor enthusiasts, balancing durability and aesthetics. This cutting-edge design, reinforcing Maui Jim’s commitment to innovation and originality, is already attracting the attention of loyal customers as well as new users seeking sharp and vivid vision.

August 2025