Maui Jim and 2024 Olympic gold winner in women’s golf, Lydia Ko have announced a two-year partnership.  As an official brand ambassador, Ko will experience Maui Jim’s high-performance sunglasses on and off the course, showcasing a “game advantage” to active golfers and a broader audience of open-air sports enthusiasts. Roberto Vedevotto, Founder, President and CEO of Kering Eyewear commented: “We are super proud to welcome Lydia Ko to the Maui Jim family. Her excellence and commitment to always be the best embody the spirit of our brand, and we look forward to supporting her as she continues to inspire golfers worldwide.” Lydia Ko stated: “I am incredibly excited to partner with Maui Jim, a brand that I’ve always been very close to and that I’ve worn and trusted for years. Their sunglasses elevate my experience on the golf course with cutting-edge technology, all while maintaining a stylish design.” The multi-year partnership has officially “teed off” with Ko’s appearance as a guest of the brand at the PGA Tradeshow in January 2025.

February 2025