Marcolin, among the global leaders in the eyewear industry, and adidas, a worldwide leader in sporting goods, has announced the extension of their global eyewear licensing agreement for both the Adidas Sport and Adidas Originals labels through 2032. This extension reinforces the successful partnership that began in 2020, under which Marcolin designs, manufactures, and distributes eyewear collections for both adidas labels. The renewed agreement continues to combine Marcolin’s expertise in high-quality eyewear with adidas’ expertise in performance and lifestyle innovation. The two labels have their own unique DNA. Adidas Sport Eyewear is engineered for high performance, featuring advanced technical components and materials, designed and developed with a focus on athletes and active lifestyles. Adidas Originals Eyewear, on the other hand, stands for lifestyle and streetwear inspired by sport and the culture born from it. The collection fuses modern streetwear elements with trendsetting design, providing fashionable, everyday eyewear that resonates with an aesthetic lifestyle. Adidas eyewear collections will be available at the brands’ monobrand stores and in selected sports retailers and eyewear stores.

July 2025