Lozza returns to the big screen with “2 Win”, a new movie about the legendary 1983 rally race between Audi and Lancia. Starring an extraordinary international cast of actors, the film tells the story of the Lancia team, led by Cesare Florio, who achieved an epic success in a spectacular and unexpected victory over Audi, the epitome of German technology. Fighting with heart, passion and extraordinary skill, Lancia’s victory is in keeping with Lozza, a brand that has expressed typical Italian elegance, style and excellence for over 140 years. Cesare Florio, the protagonist of the film, will appear in Lozza’s iconic Zilo 2.0 glasses. Available in four colors, the model will be sold in the best optical stores. Barbara De Rigo, Chief Marketing Officer of De Rigo Vision, said: “Our brand Lozza’s historic link with the world of art and Italian excellence is renewed once again with this partnership with the world of cinema. We can’t wait to see the iconic Lozza models in a movie that celebrates the stories and characters that have become legends in our country.”

June 2023