As a continuation of its New York Stories campaign, DKNY shifts focus to cinema for its Spring/Summer 2025 campaign, introducing 22-year-old model Lila Moss, the daughter of famous supermodel Kate Moss, as the brand’s new global face. In the campaign visuals, shot by Mikael Jansson, Lila Moss brings a fresh, youthful energy to DKNY’s iconic pieces for the Spring/Summer 2025 season, reinterpreting them in a contemporary way. G-III Apparel Group Vice President Jeff Goldfarb said, “It is no coincidence that Lila Moss has been chosen as the face of DKNY’s Spring/Summer 2025 campaign, while Kate Moss is featured in the Donna Karan New York campaign for the same season. We wanted to highlight the mother-daughter connection at DKNY, which was founded by Donna Karan, inspired by her daughter to design cool, youthful styles. This new campaign further strengthens our commitment to expanding DKNY’s global presence.” Featured in the campaign, the new DKNY Spring/Summer 2025 eyewear collection draws inspiration from the city that never sleeps, with the new family of frames being presented alongside Lila Moss for eyewear enthusiasts who want to keep up with life in motion. The latest DKNY sun and optical collection delivers a youthful appeal with a sporty edge.

May 2025