Lacoste presents the men’s sunglasses and optical eyewear models selected for the Fall/Winter 2024 advertising campaign featuring Arthur Fils, an up-and-coming French tennis player and Lacoste brand ambassador since last season. The L6046S, a modified rectangular men’s sunglass from the Line collection, is characterized by its sharp and contemporary frame crafted from premium acetate. The metal trim on both the end pieces and the temples is embellished with a green enameled line reminiscent of the iconic Ribbon. Featured in the Fall/Winter 2024 ad campaign in striped brown, but also available in black/Havana, dark/Havana, sand/Havana and striped khaki, the model is complemented by a metal Crocodile on the temples. Lacoste’s optical eyewear model for men, L2302, stands out with its metal, aviator-shaped front and double bridge that provides both a stylish and vintage-inspired look. The bridge, end pieces and acetate temples feature a green enameled line reminiscent of Lacoste’s iconic Ribbon and a metal Crocodile pattern on the temples. The model is available in gold, matte black and silver.

December 2024