Lacoste will adorn your shop windows with L.12.12 Trim, representing the evolution of one of its most famous eyewear concepts. Comprising two sunglasses and an optical frame, they are designed for a young and fashion-forward audience. The L.12.12 Trim models, which owe their name to Lacoste’s unmistakable pique pattern, which manifests itself in the discernible specially designed inner wire on the temples, give life to the brand’s strategy of positioning French sport fashion as distinctive. The new shapes are characterized by transparent summer colors and a tonal crocodile logo with metal outlines that reinforce the brand identity of the models. The injected transparent frame of the new L.12.12 Trim sunglasses, coded L6023S, with rectangular fronts with rounded corners, is distinguished by the small pique-patterned logo that appears where the temples meet the front and is repeated on the metal plate on the inside of the temples. The specially designed inner wire that emerges from the transparent temples also features the pique pattern, while the tonsurton interpretation of the crocodile logo with metal outline is another sign of the brand identity. The model is available in beige, grey, brick, khaki and brown color options.

February 2024