Lacoste unveiled the women’s sunglasses worn by tennis champion Venus Williams in its Fall/Winter 2024 advertising campaign shot in the south of France. Combining high quality, trendy and feminine shapes, the frames offer a new interpretation of the brand’s dynamic and sophisticated approach. Lacoste’s unique heritage is further enriched by striking details such as the iconic Crocodile symbol and embossed monogram pattern. Equipped with Eastman Tritan™ Renew lenses, the bold cat-eye sunglasses L6047S feature a fashion-forward, feminine construction with an Acetate Renew front and wide bio-injected temples. The brand’s iconic Crocodile symbol appears on the exclusive gold metal detailing on the stems, elegantly embellished with an embossed monogram texture. Featured in the Fall/Winter 2024 ad campaign in sand, the model is also available in black, Havana and burgundy.

December 2024