For the campaign of his Fall Winter 2023 eyewear line, David Beckham takes us on a journey to the desert: as location, a beautiful campsite setting, where David Beckham wears his latest creations while enjoying the picturesque sunset, was chosen. The glowing campfire invites us to dream and play with the warm lightening and the magic colours of the the setting sun and the glittering ocean. The campaign images were shot by Matthew Brookes in the golden desert. They embody the spirit of a modern traveler that is always curious to discover more of the beauty the numerous places of the earth have to offer. In the meantime he allows himself to enjoy each moment of his life and admires the beauty of the endless horizon. Being significant for this line is its wide range of sunglasses and optical frames that stand out due to their magnificent craftsmanship, highest quality materials, subtle masculine approaches, plus exclusive design details. What stays in mind as well is the simply sophisticated colour choice. They take their inspiration from the warm nuances of the desert, including graceful tones of sand, brown, beige, as well as natural colours of havana.

October 2023

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