J.F. Rey emphasizes its unique, universal and enduring essence in its new Square collection with a fresh design approach. The main idea behind the French brand’s latest women’s optical collection is inspired by the geometric patterns and vibrant filters of artist Daniel Buren. The collection also pays homage to J.F. Rey’s iconic square motif. The new collection is characterized by bold designs and creative use of acetate, displaying remarkable structural, color and transparency effects. Each frame in J.F. Rey’s new line is a creative blend of modern art and architecture, becoming true visual masterpieces. The geometric structure of the temples is a defining feature of this concept. The collection features minimalist designs that combine basic forms in metal and acetate, playing with contrasts between opaque and translucent materials, monochrome tones and elegant patterns.

October 2024