Itaia Independent launched its new collection with Piece of He(art), an immersive artistic installation. By choosing to enter the realm of artificial intelligence for its advertising campaign, the visuals and messages, true to the brand’s values, aimed to leave a lasting impression that would resonate with nostalgic enthusiasts while also engaging new generations. Italia Independent, known for its non-conformist style, now reinterprets its Dna and presents a series of brand new frames in the new Spring/Summer 2024 collection. Alongside traditional colors, there are the brightest hues and eye-catching colors. It takes heritage and craftsmanship as the basis for pushing the boundaries of innovation. The range consists of eight sunglass styles and nine optical frame designs, totaling one hundred and ten variations. Acetate stands as the main material, enriched with intricate touches and in some cases embellished with a metallic finish reminiscent of the 90s racing yacht aesthetic. Azzurro is one of the most representative models in the collection. It is a unisex model composed of velvet, denim and camouflage fabric, reinterpreted with a contemporary approach in terms of style and technical content.

Mart 2024