The two companies announce the early renewal of their global licensing agreement for the Boss and Hugo eyewear collections, until December 2030. Safilo has constantly supported the growth of the two brands in the eyewear category with high standards of quality, cutting-edge design, a distinctive selling proposition and a robust distribution network spanning all regions. Both brands represent a point of reference in the eyewear landscape, catering to a diverse consumer base that recognizes the undisputed uniqueness of the eyewear collections. Angelo Trocchia, Ceo of Safilo Group, said: “We are delighted to early renew our partnership with Hugo Boss, a highly valued partner for Safilo, and representing an exceptional asset in our portfolio. I am glad that in just a few years we will celebrate the 20th anniversary of our partnership which began back in 2006. The remarkable rebranding of Boss and Hugo in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels.”

February 2024